My Journey from PM to VP
What to Focus on at Every Stage of Your Product Career
After 15 years across product management and strategy consulting, one thing is clear: what gets you to one point, won’t get you to the next.
At each step of the product management career ladder, the expectations, focus areas, and skills required shift dramatically. Many product managers only realise this when they hit a ceiling or feel stuck.
In this post, I’ll share my career journey—from consulting, to product leadership roles at Littlepay, TIER Mobility, IDNow and Moonfare—breaking down what to focus on at each level. I’ll also share real stories: my own learnings, mistakes, and observations from the great PMs I’ve worked with and led.
Whether you’re just starting out or eyeing the next step, I hope these reflections help you navigate your own growth. Let's help each other grow!
1. Associate Product Manager / Junior PM: Master the Fundamentals
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